Know your numbers. Grow your business.
Running a small online business is hard enough. Automate your finances and make confident decisions without needing to become an accountant.
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Simple, flexible P&L
Quickly scan your data to understand where your money is going, identify issues, and take action to increase your profitability.
| Category | Current | Prior Month | Difference | Status |
|---|---|---|---|---|
| 💵 Store Revenue | $90,000 | $85,000 | $5,000 | |
| ↩️ Refunds | ‑$4,000 | ‑$9,500 | $5,500 | |
| Total Revenue | $86,000 | $75,500 | $10,500 | |
| 🏭 Materials | $30,100 | $25,000 | $5,100 | |
| 💸 Payment Processing | $4,100 | $6,200 | $2,100 | |
| Total COGS | $34,200 | $31,200 | $3,000 | |
| Gross Profit | $51,800 | $44,300 | $7,500 | |
| 👷 Labor & Contractors | $28,500 | $26,000 | $2,500 | |
| 📣 Marketing | $8,200 | $5,500 | $2,700 | |
| 🏢 Office & Admin | $4,200 | $5,100 | $900 | |
| Total OpEx | $40,900 | $36,600 | $4,300 | |
| Operating Income | $10,900 | $7,700 | $3,200 | |
| 🧾 Taxes | $2,100 | $2,400 | $300 | |
| Net Income | $8,800 | $5,300 | $3,500 |
Sample data for demonstration purposes only.
Financial clarity, at your fingertips
Fully customizable dashboard so you can stop worrying about your finances and confidently build a healthier, more profitable business.
Total Revenue
Net Income
Refunds & Chargebacks
Operating Expenses
Total OpEx
$69,700
- Payroll47%
- Marketing22%
- Contractors19%
- Software7%
- Other5%
Highest Increases vs. Prior Year
Marketing & Ads | +$7,900 | |
Materials | +$5,500 | |
Contract Labor | +$3,800 | |
Office & Admin | +$2,200 | |
Shipping & Freight | +$1,950 |
Platform integrations, sharper visibility
Connect your stores to split your payouts into revenue and fees, enabling you to catch cost spikes and refund spikes before they eat into your profits.
Coming soon
Coming soon
What people are saying
“I finally see true profit after Etsy fees, shipping, and materials, not just what landed in my bank account. Connecting shop payouts and business cards in one place gives me a real-time, accurate P&L and makes tax season a breeze.”
Etsy Shop
Owner
“BudgetBadger connects with both our Shopify site and Amazon store, pulling together our bank payouts with ads spend, COGS, and operating costs. The P&L is clear, so I stopped dreading month-end reporting.”
Multi-Channel E-Commerce
Founder
“As a service business with revenue collected using Stripe and international payouts to hosts using PayPal and Wise, we needed a solution that could handle the complexity of multiple platforms. BudgetBadger made it easy.”
Online Travel Business
Co-Founder
Our mission
Small business operators are already busy enough, and don't have the time to organize their finances. Instead, they make critical decisions with limited information or hire expensive advisors.
BudgetBadger was built to automate financial reporting and analytics, so you can make informed strategic decisions and confidently grow your business at a fraction of the cost of an accountant.
Founded by a finance leader who helped companies like Stripe and Reddit grow and improve profitability at scale, BudgetBadger applies the same discipline, strategies, and tools to small businesses.
Bank-level security to keep your financial data safe
Secure Data Protection
Industry-standard security with encrypted passwords, HTTPS/TLS encryption, and Plaid's bank-level encryption standards.
Read-Only Access
Our platform is read-only, so there is no risk of money movement or account modification.
Privacy First
Your financial data is never sold or shared with third parties. We comply with CCPA/CPRA and state privacy laws.
Secure Authentication
Your account is protected with encrypted passwords, two-factor authentication, and token-based authentication. Each account is completely isolated.