Affordable bookkeeping for Etsy sellers.

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Simple, flexible P&L

Quickly scan your data to understand where your money is going, identify issues, and take action to increase your profitability.

CategoryCurrentPrior MonthDifferenceStatus
💵 Store Revenue$18,000$17,000$1,000
↩️ Refunds‑$700‑$900$200
Total Revenue$17,300$16,100$1,200
🏭 Materials & Supplies$6,000$4,900$1,100
💸 Payment Processing$880$830$50
Total COGS$6,880$5,730$1,150
Gross Profit$10,420$10,370$50
📣 Marketing$3,100$3,000$100
👷 Labor & Contractors$1,645$1,950$305
🏠 Workspace & Admin$500$680$180
Total OpEx$5,245$5,630$385
Operating Income$5,175$4,740$435
🧾 Taxes$1,075$990$85
Net Income$4,100$3,750$350

Sample data for demonstration purposes only.

Catch problems before they eat into your profits

Fully customizable dashboard so you can stop worrying about your finances and confidently build a healthier, more profitable business.

Total Revenue

Net Income

Refunds & Chargebacks

Operating Expenses

Total OpEx $3,850

Total OpEx

$3,850

  • Contractors34%
  • Marketing25%
  • Equipment12%
  • Software16%
  • Payroll14%

Highest Increases vs. Prior Year

Marketing
+$420
Materials
+$380
Contractors
+$290
Equipment
+$165
Shipping
+$130

Platform integrations, sharper visibility

Connect your stores to automatically split your payouts into revenue and fees, so you can find cost spikes and refund spikes before it's too late.

Etsy logo
Stripe logo
Shopify logo

Coming soon

Amazon logo

Coming soon

What people are saying

“I finally see true profit after Etsy fees, shipping, and materials, not just what landed in my bank account. Connecting shop payouts and business cards in one place gives me a real-time, accurate P&L and makes tax season a breeze.”

Etsy logo

Etsy Shop

Owner

“BudgetBadger connects with both our Shopify site and Amazon store, pulling together our bank payouts with ads spend, COGS, and operating costs. The P&L is clear, so I stopped dreading month-end reporting.”

Multi-Channel E-Commerce

Founder

“As a service business with revenue collected using Stripe and international payouts to hosts using PayPal and Wise, we needed a solution that could handle the complexity of multiple platforms. BudgetBadger made it easy.”

Online Travel Business

Co-Founder

Our mission

Small business operators are already busy enough, and don't have the time to organize their finances. Instead, they make critical decisions with limited information or hire expensive advisors.

BudgetBadger was built to automate financial reporting and analytics, so you can make informed strategic decisions and confidently grow your business at a fraction of the cost of an accountant.

Founded by a finance leader who helped companies like Stripe and Reddit grow and improve profitability at scale, BudgetBadger applies the same discipline, strategies, and tools to small businesses.

Josh Wilcox

Bank-level security to keep your financial data safe

Secure Data Protection

Industry-standard security with encrypted passwords, HTTPS/TLS encryption, and Plaid's bank-level encryption standards.

Read-Only Access

Our platform is read-only, so there is no risk of money movement or account modification.

Privacy First

Your financial data is never sold or shared with third parties. We comply with CCPA/CPRA and state privacy laws.

Secure Authentication

Your account is protected with encrypted passwords, two-factor authentication, and token-based authentication. Each account is completely isolated.

Financial clarity for small online businesses.